Today’s post will be something different.
It will be more of a numbers game and how you utilized the facts. Questions like “What kind of newsletter should i send out?” will be answered by online users. No need to look for them. It’s all here.
Which is why I thought you should take a look in these statistics. Although some of it may seem a bit old.. or really really old but it might be of some use for your decision making on the methods which you are currently using or will be using.
Old is gold. BUT! it may not apply to technology so do take note. I will be listing out a few questions which probably is haunting you together with the statistics. I obtain these statistics from Emails Stats Center. Just so you know that i do not pluck the numbers from the air. LOL!
54% of people who unsubscribe from permission emails said the reason was emails coming too frequently. – ExactTarget “The Social Break-Up” (2011)
49% of people who unsubscribe from permission emails said the reason was content was repetitive or boring over time. – ExactTarget “The Social Break-Up” (2011)
22% of US Internet users decided to stop purchasing from a company because of too many or irrelevant emails. -CMO Council and InfoPrint Solutions (2010)
41% of US Internet users threatened to stop buying from companies that send them irrelevant messages, -CMO Council and InfoPrint Solutions (2010)
What would my subscribers think about receiving email from me?
Email is the preferred method of commercial communication by 74% of all online adults. – Merkle “View From the Digital Inbox 2011″ (2011)
In 2010, 43% of online population believe that email is ‘fun’, compared to 55% in 2008. – Merkle “View From the Digital Inbox 2011″ (2011)
What kind of newsletter should i send out?
More than 40% of users said that each of the following make for the most valuable newsletters.
- Informs of work-related news or company actions (mentioned by two-thirds of users)
- Reports prices/sales
- Informs about personal interests/hobbies
- Informs about events/deadlines/important dates
Nielsen Norman Group “Email Newsletter Usability” (2011)
Does marketing through email work better compared to social media?
56% of US Internet users interact with brands only via marketing emails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook. – ExactTarget “Subscribers, Fans, and Followers: The Social Profile” (2010)
Hopefully I manage to answer some of your questions that give you sleepless nights =)
Have a good day!